Open Up – proposed logo revision

open up artists studios sheffield

This update to the logo sees a more organic typeface, although still technically a sans serif, and features a playful, flowing link between the n & u of the two words.

The circle fill is a section of ceramic abstracted from a photo of one of Penny Withers’ pieces. It has a fluid, painterly feel without demanding too much attention.

The blue is intended to retain some continuity with the existing logo and determined my choice of magenta as balancing colour for the text.