About Open Up

Open Up Sheffield is an annual event for artists and makers to open their studios to the public. Year on year this proves a popular event with thousands of visitors and often over a hundred artists listed in our brochure and on our website. The event is free to visitors who can explore the arts and crafts whilst discussing working methods with the artists as well as buying original art.

Open Up is a not-for-profit organisation run by volunteers and relying on applicant fees, sponsorship and advertising to support the marketing and running of the event. Our brochure is highly valued by visitors, and many keep copies every year as a memento and reference of the artists they have visited. The website www.openupsheffield.co.uk operates as an all year round local arts directory with a profile page for every participating artist.

Sponsorship

We are currently sponsored by Sheffield City Council who recognises Open Up as an established event that contributes to the cultural life of the city.

Sponsorship enables you to promote your business with a yearly presence on the website, a half page advert in the brochure, and your logo on advertising materials and newsletters. Sponsorship gives you the opportunity to demonstrate support for local art and crafts, small businesses, and community activities in and around Sheffield.

Sponsorship is through an annual minimum donation of £600.

Advertising

An advert in our colour brochure will give you targeted access to artists and the visiting public with an interest in the arts and crafts. Our brochure has a circulation of around 4,500 and is free to visitors. It will be in the graphic format of our very successful 2023 brochure and if you book your advert before 31st January we will place the advert on the website at no extra cost. There will be a limited number of adverts in the brochure taken on a first come first served basis.

Advertising in our A5 size colour guide costs:

• £465 Full A5 page
• £235 Half A5 page
• £120 Quarter A5 page

The closing date for receiving your finished graphics for the brochure is 7th February 2024.

Payment must be made by bank transfer.

Please see the small print (below) for guidelines on advertising.

Get in touch

If you would like to go ahead or discuss sponsorship or advertising please get in touch at via our Contact Form

Small Print

Advertisements

Open Up will, at its discretion, accept requests for advertising in the printed brochure from businesses and organisations associated with the arts such as art galleries, art and craft materials suppliers, picture framers, and businesses providing other services to artists. We reserve the right to cancel any advert at any time whilst accepting no liability for any damages of losses suffered by the advertiser. Please see general terms and conditions as set out on the Open Up website.

Dimensions for brochure ads:

• Quarter page 9 x 6cm (landscape)
• Half page 9 x 13cm (portrait)
• Full page 19 x 13cm (landscape)

Graphic format to be supplied as pdf or jpg at 300dpi.

Studio Groups

Open Up will, at its discretion, accept requests for advertising in the printed brochure from studio groups. We reserve the right to cancel any advert at any time whilst accepting no liability for any damages of losses suffered by the organisation placing the advert or those represented in the advertisement. Please see general terms and conditions as set out on the Open Up website.

The named artists participating in Open Up should appear on the advert. The advert should be in a format that includes the names of participating artists with an associated image of their work all shown in a grid format. A maximum of 8 artists per advert are allowed.

If 5-8 artists are listed the advertiser must take out a full page advert, if 3 or 4 artists take ½ page and if 2 artists take ¼ page all as a minimum requirement.

Dimensions for brochure ads: Quarter page 9 x 6cm (landscape) Half page 9 x 13cm (portrait) Full page 19 x 13cm (landscape).

Graphic format to be supplied as pdf or jpg at 300dpi